ACS will help determine the message of the client, and the needs of the viewer. The design should appeal to customers and users. The system should be easy to understand and navigate. We consider cognitive, cultural, physical, and social factors in planning and executing designs for the target audience. We gather relevant information by meeting with clients either in person, or remotely, with creative or art directors, or company owners or managers, and by performing our own research.
Our designers select colors, artwork, photography, animation, sound, style of type, and other visual elements for the design, depending on the media outlet. We also select the size and arrangement of the different elements on the page or screen. We may create graphs, charts or lists from data for use in publications, and we may consult with copywriters on any text that accompanies the design. ACS then presents the completed design to our clients or art or creative director for approval.